Before working with Reflective Marketing, Integrity HVAC Solutions was actively acquiring leads but their efforts weren’t consistently bringing in results. Without an effective plan and cohesive strategy, they would see dips in their lead flow and their results were often scattered.
They partnered with Reflective Marketing to implement our HVAC Lead Driver System to consistently bring in a high-volume of qualified leads and book appointments.
“There was never any consistency to our lead generation. When we partnered with you guys, did that ever change! The phone, the emails, the texts… It never stopped! I’ve seen weekends where I get 20-25 leads in a weekend.”
Using our proven HVAC Lead Driver System, we were able to book appointments with homeowners in Integrity HVAC Solutions’ service area.
Through our Rapid Conversions Testing process, we determined which offers, targeting, and ad creative on Facebook and Instagram brought in the most leads and appointments. Then, we worked closely with the Integrity HVAC team to develop a sales dashboard that matched their current process and integrated it with their CRM, Housecall Pro. This way, we could see which leads were converting to appointments and sales, to maximize their ROI. We automated a series of texts and emails to build relationships with new leads as soon as they came in, and our appointment setting team called Integrity HVAC Solutions’ leads to qualify them and book an initial sales call.
All of these efforts produced a steady and consistent increase in qualified leads and appointments for Integrity HVAC Solutions!
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