the tools

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15 | 3 Keys to a Winning Mindset

Beyond the tools Podcast

Are you struggling to scale your business to the next level? Are you desperate to build a dream team so that you can unplug every once-in-a-while and spend some quality time with your family?

15 | 3 Keys to a Winning Mindset

May 18, 2021

How do you create a winning mindset for your business, particularly around your marketing? Are you bringing the right mindset into your relationship with your marketing firm? Mindset may seem like an esoteric concept in the context of marketing your business, but it’s really a vital tool when working with a marketing firm. In today’s […]

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14 | Curtis Mercer | Standing Out For The Right Reasons

May 11, 2021

As a contractor, how do you stand out in your local marketplace? In a crowded industry, competing on price or quality of work will only go so far. The real key to staying ahead of your competition is to provide value for your customers by staying ahead of new technologies and standards. In today’s episode […]

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13 | The Rusty Van Effect – Why a Positive Online Impression is Vital

May 04, 2021

What does your online presence say about your business?

The impression you give to prospective customers on social media is just as important as the ones you give in real life. However, many small business owners fail to maintain a consistent and professional presence online and it can hurt their companies.

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12 | How to Attract and Retain the Right Employees Who Can Take Your Business To The Next Level

Apr 27, 2021

On today’s show, we interview Jess Chapman of ethree Consulting who shares with us her distilled wisdom on hiring and retaining the right people within the construction industry during a labour shortage. Particularly, you will learn how to protect your company culture even as you scale your business to the next level. As an experienced […]

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11 | Managing the Unexpected – Losing a Team Member

Apr 20, 2021

Worried about attrition and the ripple effect that losing a key team member can have on your small business? Losing a key team member is always difficult. But it need not be stressful. Krystal is recording this show just after her trusted Facebook ads specialist informed her about her decision to quit.

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10 | Krista Pippy | Attract Local Leads with Compelling Social Media Content

Apr 13, 2021

How can home contractors leverage social media to scale and grow their business?

In today’s show, Krystal talks to Krista Pippy, Part Owner and Director of Sales and Designs, Dream Kitchens and Renovations. Krista gives us a peek into her social media strategy as she discusses her “Kitchen Talk” video series and new book, Beyond Design: Complete Kitchens, now available on Amazon.

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