Building a community on social media has its struggles, but HVAC Jess has been able to push past all those barriers and build her own community on Instagram. HVAC Jess is a Level 3 HVAC Apprentice at Cam Cool Refrigeration Inc and the President of Women in HVACR Canada. She is a third-generation HVAC contractor […]
Lesa Lacey is an expert on company culture, giving back to the community, and dealing with the labour shortage that is affecting the entire industry. Lesa is a Business Development Manager at Lacey Construction, which started as a two-person operation (just Lesa and her husband, Eric!) and is now a team of over 50 employees. […]
If you’re a business owner, this one is for you! Bob Deeks is the Founder and President of RDC Fine Homes, a multi-award-winning company and a Holmes Approved Homes builder. Previously, he was the President of the Canadian Home Builders Association of BC, and he is now heavily involved in the Canadian Home Builders Association […]
How do you create a winning mindset for your business, particularly around your marketing? Are you bringing the right mindset into your relationship with your marketing firm? Mindset may seem like an esoteric concept in the context of marketing your business, but it’s really a vital tool when working with a marketing firm. In today’s […]
As a contractor, how do you stand out in your local marketplace? In a crowded industry, competing on price or quality of work will only go so far. The real key to staying ahead of your competition is to provide value for your customers by staying ahead of new technologies and standards. In today’s episode […]
What does your online presence say about your business?
The impression you give to prospective customers on social media is just as important as the ones you give in real life. However, many small business owners fail to maintain a consistent and professional presence online and it can hurt their companies.