We Are Reflective

About Us

Reflective Marketing is a social media marketing agency that helps local businesses dominate their market and grow their business.

In 2014, Krystal Hobbs realized that local businesses in her hometown of St. John’s, Newfoundland, needed help using social media to get known and grow. Never one to shy away from a challenge, Reflective Marketing was born!

We began as a social media management company, matching the voice of businesses in various industries, posting daily, growing followings, and responding to consumers. Realizing that not everyone wants to give up the reins entirely, we created 1:1 consulting and group training services to help business owners get social media results like never before.

As more clients wanted to use advertising to drive direct results, our service focus expanded to paid social media marketing, and we’re now proud to be among the top 1% of Facebook advertising agencies in the world! Beyond lead generation advertising, we offer clients our proven Lead Driver System to ensure they attract, nurture, and convert the potential customers flowing in from ads.

Ultimately, we know the struggle of growing a business in a local market and beyond, and we’re by your side every step of the journey. Our clients say we’re a part of their team, not just some outside vendor, and we genuinely care. We love to see our clients win, and we won’t give up until you do.

Tell us what your business needs, and we’ll make it happen with the power of social media!

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Reflective Marketing has helped hundreds of businesses get more leads through social media since opening in 2014.

Krystal Hobbs


Award-winning #BossLady Krystal Hobbs entered the industry with a bang when she was awarded the coveted top ten-finalist position in the nation’s most elite advertising competition, Canada’s Next Top Ad Exec. Krystal has since been named NLOWE’s Young Entrepreneur of the Year and holds multiple online marketing certifications from Facebook, Google, and Hubspot.

Backed by her team of social media and advertising specialists, Krystal continues to help her local and international clients—from varied industries including home services, health and wellness, and tourism—drive leads, increase brand awareness, and make sales. She also regularly speaks at events and delivers training workshops, including a popular in-house Facebook and Instagram Advertising Bootcamp.

Interested in working with us?

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