There’s something magical about a brand finding you when it is just the thing you are looking for. Rather than being an irritating disruption, the power of AdWords ensures your message finds the right people when they want to be found the most.
In simple terms, AdWords allows you to reach potential customers as they are browsing the Internet. They work on a cost-per-click basis, meaning you only pay when someone clicks on your ad, and they come in three main types:
Read on for more information on each type of AdWords ad.
These ads reach people who are already searching for a product or service like yours.
Ads are triggered on the results pages of search engines like Google, Bing and Yahoo! Whenever a user searches terms that you’ve included as campaign keywords, bingo! They’ll see your ad, right at the top of the page.
Search network ads are great when you want a direct response from your audience. Because ads are shown to people actively seeking information about the targeted topics, your chances of getting a click-through increase exponentially.
These ads reach potential customers as they are browsing the Web.
The Display Network is a collection of desktop and mobile websites (including both Google-owned and non-Google-owned sites), as well as apps, that show visual (banner) ads.
The Display Network is the best way to get your message across to your target market when they’re not actively looking for you.
Display ads are charged on a pay-per-click basis and are best used for generating high brand awareness at a lower cost.
These video ads provide a cost-effective solution for increasing brand awareness and engaging your audience.
Videos are shown on YouTube and in other places on the Web, through the Display Network. There are three main types of YouTube ad:
- TrueView advertising – where the user chooses to watch the ad.
- Pay-per-view on pre-roll videos – where the ad begins playing before the video the user has chosen to play and they have the option to skip at 5 seconds. You only pay once viewer watches 30 seconds of the ad.
- Pay-per-click – where the user has to click on video thumbnails or suggested videos before you pay.