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Most local business owners know that they need to be using Google, but don’t know where to start. Not only that, it’s easy to be intimidated by its sheer complexity.
What you need is a trusted guide on how you can leverage this powerful platform to help generate new business.
That’s where Mandeep Bhalla, Owner of Grow Nearby, comes in. In this episode of Beyond The Tools, you’ll hear about how his service helps homeowners find home service companies and how said companies can use Google tools to make themselves readily available to their customers.
We’ll hear all about the importance of Google Local Service Ads in getting the phone to ring for HVAC businesses, with Mandeep taking us through the process of purchasing leads and following up.
According to Mandeep, all advertising must have one thing in common: it needs to be data-driven. He discusses ways in which you can show up on the first page of Google, being mobile-first with your website design, and creating google posts to drive traffic.
If you are looking for a step-by-step guide to make your company more visible on Google, this episode is exactly what you are looking for!
Listen in and learn about:
- The Four Gs of leads – Google Local Service Ads, Google Ads, Google My Business, and Google Organic
- Common mistakes people make when creating Google Ads
- How to get the right reviews for your Google My Business profile
- The importance of replying to reviews
- The right keywords to target as an HVAC company
