How do you become the employer of choice in your market? Lawrence Castillo, one of the most well-respected leaders in the HVAC industry, brings his expertise in recruitment to today’s episode. Lawrence is the President and Operating Partner of Brody Pennell Heating & Air Conditioning, the 77-year-old market leader in the Los Angeles residential HVAC market. Before starting in the trades, he worked as an Executive Director of a wildlife sanctuary, which he considered to be one of the most challenging and rewarding jobs he ever had. He talks about the challenges in operating HVAC businesses in the USA and Canada and his top method of recruiting new talent, so be sure to listen!

Listen in and learn about:

• The difference between successful recruitment in Canada and the United States
• Why you should always be recruiting if you want to grow
• The #1 way to incentivize employee referrals
• His advice for young people in the trades (it’s not about being mechanical)
• How small contractors can dedicate time to recruitment
• Simple, effective ways to keep employees happy and engaged

Mentioned in the episode:

• Brody Pennell Heating & Air Conditioning

Connect with Lawrence Castillo

• Email at: lawrence@brodypennell.com

Transcript