Are you and your company having a hard time finding the right people? You’re not alone.

In this episode of Beyond the Tools, Jody Underhill, co-founder of Talent On Tap, explains how home service companies can stop scrambling to hire and start building a consistent pipeline of qualified, culture-fit talent.

Jody’s journey took him from running a marketing agency to working with over 400 home service companies and placing more than 6,000 hires. Along the way, he discovered that the same principles that make great marketing also apply to recruiting. It’s all about positioning your offer, nurturing candidates, and always keeping your “talent tap” turned on.

He breaks down why most companies fail at recruiting, what job seekers really want today, and how a better process can turn empty trucks into revenue generators. If hiring has been your biggest headache, this episode will change how you see recruiting.

Listen in and learn about:

• Why hiring should be treated as a revenue driver, not a cost
• How to keep your “talent tap” flowing instead of starting from scratch every time
• The four factors that make or break your ability to attract talent (branding,reputation, pay package, audience size)
• Why culture fit matters just as much as technical skill
• How to qualify applicants faster with video interviews and soft skills assessments
• Common mistakes HVAC companies make in their job ads
• Why recruiting should look more like marketing

Mentioned in the episode:

• Talent on Tap

Connect with Jody Underhill:

• Talent on Tap

Transcript