In today’s show, Krystal interviews Lauren Mills, Marketing and Sales Manager, New Victorian Homes.

Originally from England, Lauren got her BA in Broadcast Media from the University of The Creative Arts.

Initially, Lauren was keen to make her mark in the film industry. But then she decided to gravitate towards TV production. Lauren has worked on BBC shows like the Summer of Wildlife and Opinionated.

After this stint in TV production, Lauren decided to move into marketing.  Currently, she is working as a marketing and sales manager at New Victorian Homes.

Listeners will get a peek into the home construction industry in Newfoundland. Typically, construction companies have relied on referrals to generate business. However, with the advent of social media, customer expectations have changed. And not wanting to be left behind, companies like New Victorian Homes have also embraced digital marketing in a big way.

Lauren shares how New Victorian Homes are using Facebook ads to generate leads. We also discuss how you can structure an aggressive follow-up to increase conversions. Particularly, Lauren shares how sending our automated text messages can help you out.

We hope you enjoy this show!

What You Will Learn In This Show

• How does the sales process work in real estate?
• How to use Facebook ads to generate real estate leads
• How to aggressively follow up with your leads and increase conversions
• And so much more…