We’re bringing back one of the most inspiring and actionable episodes of Beyond the Tools.

Ellen Rohr married into the trades and quickly found herself at the helm of a sinking business. But instead of walking away, she decided to face the numbers, clean up the books, and learn what it really takes to build a profitable, sustainable company.

Today, Ellen is the President of Zoom Drain Franchise, author of multiple business books, and a champion for financial literacy in the trades. In this encore episode, she shares hard-won lessons on pricing, profitability, and how business owners can finally stop running from their numbers and start using them to grow.

If you’ve ever felt overwhelmed by your P&L or unsure how to charge what you’re worth, this episode is for you

Listen in and learn about:

• Why Ellen quit her job to work in the trades
• The steps she took to turn her sinking business around
• Why you need to look at your P&L WEEKLY
• How to make your business more profitable
• …and finally get paid what you’re worth!

Mentioned on the episode:

• Where Did the Money Go?
• How Much Should I Charge?
• The Bare Bones Biz Plan
• The Bare Bones Weekend Biz Plan
• Zoom Drain Franchise
• PHCPPros: Behind the Wall
• QuickBooks
• The Great Game of Business

Connect with Ellen Rohr

• Ellen Rohr Website

Transcript