Do you ever feel exhausted trying to be everything to everybody? Or maybe you’ve considered catering directly to a specific target audience with your business, but you’re not sure where to even begin?

Denise Goodyear is the president of Intuitive Media and an award-winning marketer, with over 20 years of marketing experience under her belt. Through her company, she helps businesses grow by optimizing their marketing strategies. A legend in the trades industry, she has assisted realtors, developers, builders, and more with rebranding, a brand refresh, and going digital.

In this episode of Beyond The Tools, Denise goes over the entire process of better identifying your target audience to grow your business. She shares her wisdom on how to research and find customers in order to resonate with them and create smarter marketing decisions.

We also learn all about Denise’s journey on how she became a marketing legend, how businesses should go about their marketing practices, some methods and tools for getting more customers, and how networking creates an impact on businesses.

By the end of this episode, you will be able to make better marketing decisions and genuine connections with your target customers. Don’t miss it!

Listen in and learn about:

  • What it takes to find the right audience and how this benefits your trades business
  • How to develop, research and find the right customers
  • Learn how to communicate with your customers in a way they will understand
  • The importance of networking and how it can help leverage your company

Mentioned on the episode:

Connect with Denise