Is your home service business the first thing homeowners think of when they need your service?

Our guest on today’s episode – Dan Antonelli, President and Creative Director of KickCharge Creative – is just the person who can help with that.

KickCharge has created over 2000 individual home service brands, earning multiple awards for branding and innovative wrap designs. Dan is an industry expert on logo design and has authored multiple books on the topic including his new book, Branded Not Blanded: KickCharge Your Home Service Brand.

In this episode, Dan dives into the nitty-gritty of brand building and the role it plays in many aspects of the business, busting some common myths when it comes to growth and marketing along the way. He shares how even KickCharge went through a rebranding of their own, which according to Dan, is a point that a lot of companies never get to.

Listen in and learn about:

  • The psychology behind branding
  • How a disruptive brand lowers your marketing spend
  • Identifying your brand story
  • His advice when it comes to coming up with business names
  • The effects of rebranding on internal culture

Mentioned on the episode:

Connect with Dan Antonelli