Listen On
Share this episode
What if your marketing isn’t the problem?
In this episode, Krystal sits down with Alex Van Leeuwen, founder of HVAC Marketers, to unpack a hard truth many contractors avoid. The issue isn’t always getting the phone to ring. It’s what happens after. Alex shares how some of the biggest missed opportunities in HVAC businesses come from untracked data, weak systems, and conversations that never convert.
Alex didn’t come from the trades. He came from small business. And that perspective shaped how he built his company and how he helps contractors today. By focusing exclusively on HVAC, he’s been able to see patterns across hundreds of businesses. The ones that grow are not always the ones with the best marketing. They are the ones that maximize every opportunity that comes in.
This conversation is packed with practical examples, from how CSRs should handle calls to how technicians can naturally introduce services like maintenance plans and indoor air quality. Alex breaks down how small improvements in answer rate, booking rate, and average ticket can completely transform a business without increasing marketing spend.
A lot of growth is already within reach. With the right systems and conversations, it becomes much easier to capture.
Listen in and learn about:
- Why marketing isn’t the real problem for many HVAC companies
- The key metrics every contractor should be tracking: answer rate, booking rate, and average ticket
- How improving booking rate alone can dramatically increase revenue
- Why CSRs play a critical role in setting up successful service calls
- How small scripting changes can lead to higher conversions and better customer experience
- The importance of maintenance plans and long term customer value
- Why contractors should focus on the “gold” already in their business before spending more on marketing
- How to use simple data to identify and fix gaps in your business
Mentioned in the episode:
Connect with Alex:
LISTEN ON
