What does your online presence say about your business?

The impression you give to prospective customers on social media is just as important as the ones you give in real life. However, many small business owners fail to maintain a consistent and professional presence online and it can hurt their companies.

In today’s episode, Krystal brings some “tough love” in the form of tips for ensuring your social media highlights the best your business has to offer and speaks to potential customers in a way that makes them want to work with you.

Through the lens of local residential construction businesses, Krystal shares the story of a “rusty van” and the insights it gave her into the importance of creating a positive impression in ALL areas of your business.