Newfoundland Chocolate Company

The Results

  • 587 purchases
  • 5.81x ROAS (return on ad spend)
  • 30% increase in average order value
  • 204% increase in online conversion rate
  • 48% increase in returning customers
    How we helped a chocolate retailer pivot to online sales – and make $6 for every $1 spent.

    The Problem

    Newfoundland Chocolate Company was well-established locally in their retail locations but had minimal online sales. They had some of the online channels and systems in place, but no digital marketing to support their nationwide sales.

    Reflective helped us change how we do business with customers. The team was fabulous, client-focused, responsive and knowledgeable. They were quick to ensure we were focused on the right metrics and outcomes. I’d recommend them to any business who needs help getting started or refreshing their strategy.

    - Sharla Hedderson, Social Media & Design, Newfoundland Chocolate Company -

    The Solution

    We created an ecommerce ad campaign strategy to sell delicious Newfoundland chocolate across Canada! We wanted to capture the attention of new audiences and remind those who loved the brand to keep coming back for more.

    A key part of our strategy was integrating their online shop with Facebook and Instagram. This allowed us to segment our audiences and to show personalized, retargeted ads based on the products someone had viewed.

    Our Services

    We drive results for our clients by:

    • Strategizing, building, and optimizing Facebook Ads
    • Setting up audiences, catalogues, and other pieces for e-commerce success

    Ready to grow your business with Facebook™ Ads? Let’s chat!

    Book a Free Strategy Call

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    Facebook™ Ads perform differently based on region, brand awareness, sales ability, and other factors. Results, including number of leads, cost per lead, and sales amounts, are not guaranteed.