In just 4 months into working with Reflective Marketing, Heat Pump Solutions surpassed their total revenue of their previous year. They’re now expanding their team to meet increased demand.
While Heat Pump Solutions Ltd. had a great reputation in their local area, but they struggled to get to the next level in their growth. Without a system to consistently generate leads, work fluctuated heavily throughout the year. Google Ads run by an outside vendor and company-run Facebook Ads™ had little positive return. Heat Pump Solutions turned to Reflective Marketing to drive leads and business growth.

We hired Reflective Marketing to take our social media to the next level. I was even a little skeptical that it would not be cost-effective, I’ll admit. Now, our image of a well-groomed company has increased significantly, our business has increased substantially! The team is in constant contact with us, keeping things fresh and performing. When I have a new idea, I now have the confidence knowing Reflective can get me in front of the right people and generate the leads we can easily turn to sales. One of the best moves I made in business!

Using our systemized testing process, our team determined the best targeting, offer, and ad creative to sell mini split heat pumps through Facebook™ ads. By month 2, we decreased Heat Pump Solutions’ cost per lead by 62%.
To convert more of these leads into customers, we retargeted interested users with another ad,
and invited them to have a one-to-one conversation with the sales team through Facebook™ Messenger.
We drive results for our clients by:

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Facebook™ Ads perform differently based on region, brand, and many other factors. Results, including number of leads, cost per lead, and sales amounts, are not guaranteed.