Heat Pump Solutions

The Results

  • 450+Leads
  • $4Cost per Lead
  • 150+Messaging Contacts
  • $300,000Monthly Revenue

How we generated
450 Leads with Facebook Ads

In October 2019, just 4 months into working with Reflective Marketing, Heat Pump Solutions surpassed their total revenue of 2018. They’re now expanding their team to meet increased demand.

The Problem

While Heat Pump Solutions Ltd. had a great reputation in their local area, they needed a new strategy to continue to grow. Without a system to consistently generate leads. demand fluctuated heavily throughout the year Google Ads run by an outside vendor and company-run Facebook Ads had little positive return. Heat Pump Solutions turned to Reflective Marketing to drive leads and business growth.

We hired Reflective Marketing to take our social media to the next level. I was even a little skeptical that it would not be cost-effective, I’ll admit. Now, our image of a well-groomed company has increased significantly, our business has increased substantially! The team is in constant contact with us, keeping things fresh and performing. When I have a new idea, I now have the confidence knowing Reflective can get me in front of the right people and generate the leads we can easily turn to sales. One of the best moves I made in business!

- Mitchell Stead, Owner of Heat Pump Solutions -

The Solution

Using our systemized testing process, our team determined the best targeting, incentive/offer, and ad creative to sell mini split heat pumps through Facebook ads. By month 2, we decreased Heat Pump Solutions’ cost per lead by 62%.

To convert more of these leads into customers, we retargeted interested users with another ad,
and invited them to have a one-to-one conversation with the sales team through Facebook Messenger.

Our Services

We drive results for our clients by:

  • Facebook advertising strategy, creation, and management
  • Content creation and email marketing
  • Social media management

Ready to grow your business with Facebook™ Ads? Let’s chat!

Book a Free Strategy Call

DISCLAIMER: This site is not a part of the Facebook™ website or Facebook™ Inc. This site is not endorsed by Facebook™ in any way. Facebook™ is a trademark of Facebook, Inc.

Facebook™ Ads perform differently based on region, brand, and many other factors. Results, including number of leads, cost per lead, and sales amounts, are not guaranteed.