In October 2019, just 4 months into working with Reflective Marketing, Heat Pump Solutions surpassed their total revenue of 2018. They’re now expanding their team to meet increased demand.
While Heat Pump Solutions Ltd. had a great reputation in their local area, but they struggled to get to the next level in their growth. Without a system to consistently generate leads, work fluctuated heavily throughout the year. Google Ads run by an outside vendor and company-run Facebook Ads™ had little positive return. Heat Pump Solutions turned to Reflective Marketing to drive leads and business growth.
We hired Reflective Marketing to take our social media to the next level. I was even a little skeptical that it would not be cost-effective, I’ll admit. Now, our image of a well-groomed company has increased significantly, our business has increased substantially! The team is in constant contact with us, keeping things fresh and performing. When I have a new idea, I now have the confidence knowing Reflective can get me in front of the right people and generate the leads we can easily turn to sales. One of the best moves I made in business!
Using our systemized testing process, our team determined the best targeting, offer, and ad creative to sell mini split heat pumps through Facebook™ ads. By month 2, we decreased Heat Pump Solutions’ cost per lead by 62%.
To convert more of these leads into customers, we retargeted interested users with another ad,
and invited them to have a one-to-one conversation with the sales team through Facebook™ Messenger.
We drive results for our clients by:
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Facebook™ Ads perform differently based on region, brand, and many other factors. Results, including number of leads, cost per lead, and sales amounts, are not guaranteed.