We Are Reflective

Meet Our Team

Our Team

Reflective Marketing officially opened its doors on April 1, 2014 with a single employee, three clients and a whole lot of determination! Since then, our team and our client base has grown and our social expertise has sharpened to produce the finely polished product you see today.

Ready to get reflective?

Let's Chat

Krystal Hobbs

Owner & Strategist

Contact & follow me

t: 709-700-0400 ext. 700

e: krystal@reflectivemarketing.com

As the award-winning Owner & Strategist at Reflective Marketing, Krystal Hobbs has dedicated her career to helping HVAC and home service businesses get known and grow their sales using the power of social media. Growing up with both her father and stepfather working in residential construction, it’s no surprise that Krystal focused her agency to help grow companies in the trades! Krystal has trained with the top 1% of Facebook advertisers in the world, making her one of the most advanced social media marketers in North America. In 2017, she was named NLOWE’s Young Entrepreneur of the Year. She is also the proud host of Beyond the Tools, a podcast for home service business owners. She’s actively involved in her local Canadian Home Builders’ Association, chairing its events committee and serving as a board director for 4 years. In her spare time, Krystal enjoys practicing Muay Thai and hanging out with her pup, Buddy!

Interested in joining our team?

Forward your resume and cover letter to

careers@reflectivemarketing.com