In 2014, Krystal was inspired to start up her own social media marketing company. Having worked with a number of small business owners, she noticed they all presented the same problem: “We’re doing great things, but nobody seems to know about them!” Never one to shy away from a challenge, Krystal founded Reflective Marketing in order to help small and medium-sized businesses step into the social media spotlight and grow their customer-base.
Krystal had the experience to meet the challenge head-on. Prior to starting Reflective Marketing, she had spent a number of years as a social media associate and digital marketer with ClearRisk Inc. – a leading provider of risk management solutions – before moving on to work with a small, local agency, where she came face-to-face with clients from the varied industries of real estate, mortgage and finance, food services, tourism, retail, and more.
A Bachelor of Commerce graduate from Memorial University, in her final year of study, Krystal gained a coveted top ten-finalist position in the nation’s top advertising competition: Canada’s Next Top Ad Exec. Her performance in this competition landed her an advertising internship in the marketing department of General Motors of Canada.
It wasn’t long before Krystal’s efforts growing Reflective Marketing were noticed. She began a weekly Facebook Live show called Connect & Thrive where she interviewed entrepreneurs and experts about marketing and growing their organizations. This led to other podcast and media appearances. In 2017, Krystal won the NLOWE award for Young Entrepreneur of the Year.
Krystal now enjoys working with her loyal client base, helping them to get known and attract their target audiences. She is also on the Board of Directors with CHBA-NL, and a dedicated member of NLOWE. In her spare time, Krystal enjoys practicing muay thai and playing recreational soccer.
Keeping up with the ever-changing digital marketing landscape, Krystal holds multiple certificates in Facebook’s eLearning Blueprint program and an Inbound Marketing Certification from HubSpot.