Are you 100% confident that you’re using Facebook as well as you can for your business? If not, you’re not alone! We all share the same challenges: we are working so hard, and we’re always trying to figure out the most effective way to reach our potential customers.
I’m going to tell you how you can use your Facebook Page to reach more of the right people with the right message.
Recently, 1 billion people logged into Facebook on a single day; that’s 1 in every 7 people on EARTH. Your audience is on Facebook, they’re engaged, and they’re all buying goods and services (possibly from someone else). If you’re not there, you’re missing out on a huge opportunity.
Today, I’m going to share with you 3 ways of gaining more exposure for your business through Facebook.
Facebook is arguably the most personal social network. It’s where we go to connect with family and friends. Stories have fascinated us since we were children, and it is through stories that we feel connected. Did you know that we are 22x more likely to remember a fact when wrapped in a story? Your business has a story, and you must share it to connect with your customers.
We want to have a connection with the businesses that we purchase from. Engaging your audience with a story will make your brand remarkable, and keep your business top of mind when they do go to purchase products or services like yours.
Here is an example to make it clearer.
Stan Cook Kayak Adventures were looking to get the word out about their Go & Tow tours. Instead of simply running a few ads, they exposed a story over a couple weeks on the ‘Nancy Jane,’ the motorboat they used for the tours, which was a significant piece of maritime history in Newfoundland.
Take a second and think about: what story you can tell about your business that will help you engage with your current and potential customers?
On average, people return to Facebook 14x a day. Your posts need to stop their thumbs in their tracks! If your videos are entertaining, informative, or remarkable in some way, your followers will stop to watch and they’re likely to share. Facebook also determines the popularity of your video based on time spent, and whether a user clicks to play sound or maximize the window.
Bonus points if you tell a story via video 🙂
One example is Manna Bakery’s series “Real Food, Real People”, which consisted of 3 behind-the-scenes videos introducing staff and their stories. The most popular of this series tells of front staff member, Michelle, aka “The Sandwich Queen.” The video had a total of 12 000+ views from Facebook alone, and many customers came in asking about “The Sandwich Queen.” The video created a relationship with customers; it was memorable, it differentiated Manna, and it didn’t take a lot of work to create.
Facebook is not free, but it’s the most cost-effective advertising platform out there. With a targeting accuracy of 89% (compared to 38% on other online platforms), you’re more likely to reach the precise audience you’re targeting than with any other tool. That means your dollar is making much more of an impact. Better yet, you don’t need to spend a lot of money to reach and engage your audience.
For our very own workshops, we only advertised through Facebook. We were able to specifically target small business owners and Facebook Page admins, and our last session on Facebook Ads Manager sold out!
Facebook is an essential marketing tool that can drive results for any business. Start creating content and engaging with your audience on a consistent basis, and you will reap the rewards; And if you don’t, your competition certainly will.
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